Who is your target audience? This could be particular roles (eg researcher, students), domains (e.g arts, social sciences, sciences) knowledge level (e.g. aimed at beginners) or task based - e.g. those who want to be able to do a specific task. What are their motivations/fears? Do you have eligibility criteria they need to meet?
Think about your audience and their experience as much as you can - if you don’t know specifically, you can create a ‘persona’ which describes your intended audience. They might be researchers or other professional support staff.
It’s worth talking to colleagues or even better someone who could be your potential audience - it’s easy to make assumptions about who your audience is and what they know.
- This course is for researchers in biomedicine, life sciences and related research fields interested in Open Science practices.
- This course is for individuals that support researchers to manage and share their data, including librarians, IT and information specialists, data stewards, and research office staff
- Researchers from any field with the need of cluster computing resources.
- Application managers, in charge of deploying and managing applications on top of virtual clusters.
- Trainers & students with needs/interest in scientific computing and also computing science.
- This course is open to any Jisc member that's interested in the use of artificial intelligence and the ethics surrounding it.
Creating a participant persona
You need to identify who the audience is for your training. To do this you can create one or two personas or profile of potential audience members.
Understanding your audience's role, motivations, fears etc, will help you shape the design and content of your course.
If you want you can to give your characters names, and perhaps a small bio and even create an avatar (using an online tool like GetAvataaars) or draw a picture. You can include:
- Professional role
- Daily tasks
- Connection to open science
Source: Adapted from an activity on the ORION Train the Trainer MOOC.